The Secret to Better Deals with Store Brands

The Secret to Better Deals with Store Brands

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When you are looking down the supermarket aisle, the choices can be overwhelming. On one hand, you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there are store-brand items, which are often cheaper but not as well-known. Choosing store brands can be a wise way to cut costs without sacrificing quality.

Private label products are manufactured by outside manufacturers, under the store’s brand. Often, these products are almost identical to their name-brand counterparts. The main difference? Store brands don’t include expensive marketing campaigns that national brands build into the price.

Many people think that cheaper products are lower quality, but research studies have shown that shoppers frequently can’t distinguish between generic brands and popular brands. In particular when it comes to basic pantry staples like salt, the quality is virtually the same.

In the case of medicines, the core ingredients are regulated and must meet the same standards, so whether you’re buying name-brand pain relievers or store-brand versions, you’re receiving a similar Store brands vs name brands product at a fraction of the cost.

In additional areas like cleaners, you might feel a bit risky to switch to generics, but it’s often worth it. Even if a cleaner doesn’t meet your standards, the money saved will compensate over time. Many retailers even provide money-back guarantees on their private-label items, making it risk-free to try.

The important thing is that you don’t have to go all-in at once. Try switching a few items at first—like baking ingredients, cleaning supplies, or basic groceries. Over time, you'll likely notice how much you’ve cut from your budget. By being open to private labels, you can make a big difference in your household budget without feeling like you’re sacrificing quality.

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